Nomenclator. The practice of Christopher Beaumont.
In Rome the nomenclator walked at a candidate’s shoulder and whispered the name of every voter approaching. Today an AI assistant does that job for your buyers — and when its sources are wrong, it names the wrong business. The practice is named for the one who checks.
Christopher Beaumont. Every engagement, start to finish.
An independent marketing consultant and fractional marketing director, based in Aberdeen and working with businesses across the UK — mostly ones without a marketing director, where checking what the assistants say is nobody’s job.
Most businesses learn what an AI assistant says about them the way they learn about a bad review: from a customer, after the buyer has gone. Nomenclator exists so that you hear it first, from someone whose job is to look.
Any tool can count how often your name appears. Knowing which of three hundred answers will cost you a customer, why the assistant believes it, and which of your teams can change it this week is a different job. It takes marketing judgement, not a dashboard.
That is why the same person does all of it. Christopher runs the questions, reads every answer, writes the findings and walks your team through them. Nothing is passed to a junior, and nothing is paid for the audit until the findings are in.
What you’re hiring. Judgement, not a dashboard.
- 01
Reading, not counting
Every answer is read by a person. A tool records that you were mentioned; a reader notices that the answer quotes last year’s prices, or describes the business down the road under your name.
- 02
Tracing the cause
Every wrong claim is followed back to the page, listing or thread it came from. Change the source, and the answer has something better to repeat.
- 03
Ranking what matters
Forty possible fixes become a short, ranked list: the cheapest proof first, each with the team or supplier that owns it, and the reason it should change an answer.
- 04
Deciding, not just reporting
For businesses without a marketing director, the decisions one would take: what you’re known for, where the money goes, which suppliers stay. The measurement keeps running underneath, so every decision can be checked.
Five principles. Written down, so they can be checked.
- 01Mechanism, not forecastEvery recommendation says why it should change an answer. None promises by how much.
- 02The limitation goes in firstSamples, dates and caveats sit beside the numbers, before you need to ask for them.
- 03Interest declaredWhere a fix is work the practice would be paid for, the report says so beside it, with an alternative.
- 04The guarantee is on the findingNo ranking inside an assistant can be bought, so none is promised. What is guaranteed is what the audit finds: five material problems, or you don’t pay.
- 05Nothing to fix, nothing to sellWhen the snapshot finds a business in good shape, it says so, and that is the end of it.
Nomenclator is the trading name of Christopher Beaumont, an independent marketing consultant and fractional marketing director in Aberdeen, Scotland. It audits what AI assistants — ChatGPT, Gemini, Google AI Mode, Perplexity and Microsoft Copilot — tell buyers about UK businesses, and takes marketing decisions for independent businesses without a marketing director.
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