Sixty questions. Five engines. One ranked plan, with an owner for every fix.
Everything the assistants tell your buyers that’s wrong, or that names a rival in your place — each one traced to the page or source that caused it.
£1,950fixed
Two weeksfrom intake
One formyour part
No findno fee
Eight parts. One document, one walkthrough.
- 01
The Engine Report
Sixty buyer questions asked of ChatGPT, Gemini, Google AI Mode, Perplexity and Copilot, signed out. Every answer kept verbatim: what your buyer is actually told, word for word.
- 02
Share of Voice
How often you’re named against the three rivals you’d lose a customer to, on the questions that customer asks.
- 03
The Claim Register
Every statement about you that isn’t true — prices, policies, services, places — with the correction beside it.
- 04
The Source Map
The pages, directories, reviews and threads each engine trusts when it talks about you, and which of them are wrong.
- 05
The Readability Check
Whether the engines’ crawlers can reach your site, and whether your structured data agrees with your pages.
- 06
The Fix Plan
Every fix ranked by evidence over effort, each with the reason it should change an answer and the team that owns it.
- 07
The Walkthrough
Forty-five minutes with the people who own the fixes: what was found, what to do first, and who does it.
- 08
The Re-runIncluded
Make the first fixes and the worst questions are re-run a week later, so you see what moved.
Every fix has an owner. Each team receives its own part of the plan.
- MarketingShare of voice, and every buyer question where a rival is named instead
- Customer experienceThe Claim Register: prices, policies, services and hours, corrected
- ContentThe questions with no page to answer them, and the pages to rewrite
- PR & brandThe Source Map, the phrases used about you, and any mistaken identity
- WebCrawler access and structured data, checked against each page
From intake to walkthrough. Then a re-run.
- Day 0IntakeTen questions about your business, your rivals and your buyers.
- Week 1The runsThree hundred answers, signed out, across five engines.
- Week 2The analysisClaims checked, sources mapped, fixes ranked by team.
- Day 12The countHow many material problems were found, with one shown in full. Five or more, and £1,950 is invoiced. Fewer, and you owe nothing.
- Day 14The walkthroughThe report, and forty-five minutes with the people who own the fixes — once the invoice is paid.
- Day 21The re-runThe worst questions, asked again after the first fixes.
Not included: implementation. Most fixes are edits your own team can make. Where they aren’t, the plan says who should do them — and where that would be work the practice is paid for, it says that too.
The audit finds at least five material problems — or you don’t pay.
A material problem is one of four things:
- A wrong fact about your business — a price, a policy, a service, an address, your hours
- A buyer question in your category where you’re absent and a rival is named
- A source the engines cite for you that is out of date or wrong
- A crawler block, or structured data that contradicts your own pages
Each distinct problem counts once, however many engines repeat it. Nothing is invoiced until the findings are in.
An audit is only offered when the free snapshot has already found at least two. If it doesn’t, you’ll be told your business is in good shape — and that is the end of it.
Five audits a month, so each has the lead’s full attention. When the month’s five are booked, the next slot is next month.
The questions. Answered first.
What do you need from us?
Ten answers on an intake form, the three rivals you lose customers to, and forty-five minutes for the walkthrough. No logins, and no access to your analytics.
When do we pay?
Not until the findings are in. On day twelve you’re told how many material problems were found, with one shown in full. Five or more, and £1,950 is invoiced; the report and walkthrough follow payment. Fewer than five, and you owe nothing.
Why are the questions asked signed out?
Because your buyers aren’t signed in as you. Signed-out answers show what a stranger is told, not an answer shaped by your own history.
Why sixty questions?
Enough to cover how buyers actually ask — by service, by place, by price, by comparison — and few enough that every answer is read rather than sampled.
What counts as a material problem?
A wrong fact about your business; a buyer question where you’re absent and a rival is named; an out-of-date or wrong source cited for you; or a crawler block or structured data that contradicts your pages. Each distinct problem counts once.
Can the audit cover more than one brand or market?
Yes — £2,450 for two. Beyond that, it’s scoped on a call and agreed in writing.
What happens after the audit?
Your team makes the fixes, and the worst questions are re-run a week later. If you want the change measured every month, the managed programme starts from £1,500 a month — offered once, in writing.
Your next buyeris askingtoday.
Find out what they’re being told now — and make sure the next one hears your name, and hears it right.
Free · two pages in two working days · one short form · no obligation