What does AI say your business is known for?
An assistant compresses everything written about you into a sentence or two — from the sources it trusts, not the ones you’d choose. The audit shows what it says, which sources it draws on, and where the narrative can be corrected.
Four failures. Each one fixable, once it’s found.
- “Reliable”Positive
- “Family-run”Positive
- “Expensive”Negative
- “Slow to respond”Negative
Illustrative
The words it uses about you
The same few phrases repeat across engines. Some you’d choose. “Expensive” and “slow to respond” you wouldn’t — and every buyer who asks hears them.
- Forum threadMost cited
- Local news, 2019Cited
- Review siteCited
- Your press pageNot cited
Illustrative
Sources you didn’t choose
Old press, forum threads and review snippets shape the summary. Your own press page isn’t cited at all.
What is [your business] known for?
“[Your business] usually refers to [a different company with a similar name], founded in…”
Illustrative
It confuses you with someone else
A shared or similar name, resolved to the wrong business — and its reputation becomes yours.
- You or Rival ARival chosen
- You or Rival BYou chosen
- You or Rival CRival chosen
- You or Rival DNo preference
Illustrative
Head to head, it prefers the rival
Asked to choose between you, it picks the rival and says why. The buyer comparing you hears one name recommended.
Your part of the plan. With the evidence behind every fix.
- The phrases each engine uses about you, and where they come from
- The Source Map: the articles, threads and listings shaping the summary
- Name checks: whether you’re confused with anyone else
- Where earned coverage would change the answer, ranked
- NarrativeThe phrases used to describe you
- TonePositive, neutral or negative, engine by engine
- Source mixPress, forums, reviews, your own pages
- IdentityThe right business, in the right place
- Head to headWho’s chosen when buyers compare
- Coverage gapsWhere a mention would change the answer
Before you ask. Each answered in its first sentence.
Why does AI cite forum threads over our press releases?
Assistants favour sources that look independent and widely discussed. Ofcom reports Reddit as the most-cited site in Google’s AI Overviews and in Perplexity’s answers.
Can old negative coverage be removed from AI answers?
Not by request. It’s outweighed by newer, consistent, well-referenced sources — which is what the fix plan targets.
What if AI confuses us with another company?
That’s an identity problem, and it’s fixable: one consistent name, place and description across your site, profiles and listings, so the engines can tell the two apart.
Does this replace media monitoring?
No. Media monitoring tracks what’s published; this shows what an assistant makes of it.
How often does the narrative change?
As the engines re-read the web — which is why every finding carries its date, and the managed programme measures monthly.
Your next buyeris askingtoday.
Find out what they’re being told now — and make sure the next one hears your name, and hears it right.
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