How Perplexity decides what to say about your business
Perplexity is an answer engine that shows its sources beside every answer — which makes it the clearest view of whom the engines trust. Its UK traffic doubled in the year to August 2025.
What it reads. Most of it, you can change.
- 01Live web searchRun for every question.
- 02Its own crawlerPerplexityBot. Blocked, your pages can’t be among its sources.
- 03Numbered citationsThe sources, listed beside every answer.
The numbers. Each with its source.
- +100%Growth in UK visits to Perplexity in the year to August 2025.Ofcom, Online Nation 2025 · Similarweb
- 6.6%of Perplexity’s citations went to Reddit — its most-cited site.Ofcom, Online Nation 2025 · Press Gazette
Six checks in Perplexity. Asked as a stranger would ask.
- Whether you’re named on your category’s buyer questions
- Whether your own pages are among its sources
- Which third-party sources it cites for you
- What it says about you
- Whether PerplexityBot can reach your pages
- Who is named in your place
The other engines. Each decides differently.
Before you ask. Each answered in its first sentence.
Why does Perplexity cite Reddit so often?
Ofcom reports Reddit as the most-cited site in Perplexity’s answers. Assistants favour sources that look independent and discussed — which is why the Source Map matters.
Can we see which sources Perplexity used?
Yes. Every answer lists them, which makes it the clearest check of your source mix.
Does blocking PerplexityBot remove us?
It can keep your own pages out of its answers, leaving other sources to describe you. The audit checks what your site allows.
Is Perplexity used much in the UK?
Its UK traffic doubled in the year to August 2025, according to Ofcom — from a smaller base than ChatGPT’s.
Your next buyeris askingtoday.
Find out what they’re being told now — and make sure the next one hears your name, and hears it right.
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