Who in your business checks what AI tells your buyers?
Often, nobody does — because nobody owns marketing at director level. Nomenclator audits the answer, then, if it helps, takes the decisions a marketing director would: what you’re known for, where the money goes, which suppliers stay.
Four failures. Each one fixable, once it’s found.
- WebsiteAgency
- ListingsNobody
- ReviewsFront desk
- What AI says about youNobody
Illustrative
Nobody owns the answer
The website is the agency’s, the reviews are the front desk’s, and what AI says is nobody’s — so nobody notices when it’s wrong.
- LocationsAI
One clinicYou Three clinics - Sports injuriesAI
Not offeredYou Core service - Evening hoursAI
NoneYou Until 8pm, Mon–Thu
Illustrative
Facts about the business, quoted wrong
It tells buyers you have one clinic and no evening hours — and that you don’t treat sports injuries, your core service.
- Rival A8
- Rival B6
- You2
- Rival C2
Illustrative
Rivals named in your place
The shortlist your buyers see before they see you: Rival A eight times in twelve, you twice.
Which physio in Edinburgh is good for running injuries?
“For running injuries, [Rival A] and [Rival B] are frequently recommended for their sports-specialist teams…”
Illustrative
The answer your buyers get
One paragraph, written by a machine, read before anyone calls you — and it names two other clinics.
Your part of the plan. With the evidence behind every fix.
- A plain-English summary of what AI tells buyers about you
- Every fix ranked, with who in your team — or which supplier — owns it
- A view of which suppliers are doing the work that matters
- If you want it: fractional direction, from £4,000 a month
- Share of voiceNamed, against your rivals
- AccuracyWhat’s said about you, checked
- SourcesWho the engines trust in your place
- OwnershipWhich fixes belong to whom
- SuppliersWhose work moves the answer
- DirectionThe decisions nobody is taking
Before you ask. Each answered in its first sentence.
What does a fractional marketing director do?
The decisions a full-time marketing director would take — positioning, budget, suppliers, reporting — for a set number of days a month.
Do we need the audit first?
It’s the usual start, after the free snapshot: two weeks to find what AI gets wrong about you and why, with a written plan either way.
How is fractional direction priced?
From £4,000 a month, scoped on a call and agreed in writing before anything starts.
Will you replace our agency?
Not by default. Part of the job is deciding which suppliers stay, and the reasons are written down.
Do you only work with Aberdeen businesses?
No. The practice is based in Aberdeen and works with independent businesses across the UK.
Your next buyeris askingtoday.
Find out what they’re being told now — and make sure the next one hears your name, and hears it right.
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