How Gemini decides what to say about your business
Gemini is Google’s assistant — in its own app, and increasingly inside Chrome and Google’s other products. When it looks things up, it grounds its answer in Google Search, so your Google presence matters. It isn’t the whole answer.
What it reads. Most of it, you can change.
- 01Google SearchUsed to ground answers that need current information.
- 02Google’s own dataMaps and Business Profile information, for local questions.
- 03Training dataWhat it learned before its cut-off.
The numbers. Each with its source.
- +146%Growth in UK visits to Gemini in the year to August 2025.Ofcom, Online Nation 2025 · Similarweb
- 54%of UK adults use AI tools such as ChatGPT, Copilot or Gemini — up from 31% in 2024.Ofcom, Strategic approach to AI 2026/27
Six checks in Gemini. Asked as a stranger would ask.
- Whether you’re named on your category’s buyer questions
- What it says about your prices, services and places
- Whether your Business Profile, site and listings agree
- Which sources it draws on
- How it compares you with rivals
- Whether it confuses you with another business
The other engines. Each decides differently.
Before you ask. Each answered in its first sentence.
Is Gemini the same as Google’s AI Overviews?
Related, but separate: Gemini is Google’s assistant; AI Overviews and AI Mode sit inside Google Search. The audit checks both, because buyers meet both.
Does our Google Business Profile affect Gemini?
For local questions it can — which is why the audit checks that your profile, site and listings agree.
Why does Gemini answer differently from ChatGPT?
They draw on different sources and weigh them differently. That’s why each engine is checked separately.
Can Gemini get our opening hours wrong?
Yes. When your profile, site and listings disagree, the answer can follow the wrong one.
Your next buyeris askingtoday.
Find out what they’re being told now — and make sure the next one hears your name, and hears it right.
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